Buger King
Brief: Come up with a new product for Burger King and a headline grabbing way to launch it.
Insight: People who like sweets will have a better day if they eat something sweet. But they’ll have an even life if they can get sweets whenever they want.
Insight: People who like sweets will have a better day if they eat something sweet. But they’ll have an even life if they can get sweets whenever they want.
Idea: Let them eat cake.
Execution: Create and open The Royal Bakery at selected Burger Kings that feature a new dessert menu fit for a royal sweeth tooth.
Execution: Create and open The Royal Bakery at selected Burger Kings that feature a new dessert menu fit for a royal sweeth tooth.
Sweets are all around us, but classics like a reliable slice of chocolate cake can be nearly impossible find after a
certain hour.
Starting with OOH.
Let Them Eat Cake aims to satisfy your sweettooth and your wallet.
With this campign Burger King becomes a bakery and of course, You Rule.