Fruit of The Loom
Brief: Launch a social first attention-grabbing campign for Fruit of The Loom that reintroduces itself to Gen Z.
Insight: The two most noteable fashion trends for 2020s are prep, vintage, and Y2k.
Insight: The two most noteable fashion trends for 2020s are prep, vintage, and Y2k.
Idea: Fruit of The Loom has the potential to capture the Gen Z vintage and prep fashion market by collobrating with the modern Y2K-minded brand Percival.
Gen Z fashion puts diversity above anything else,
beside quality.
Fruit of The Loom has maintained a standard of quality that goes beyond Gen Z expectation. With the help of modern, sleek, and prep-centered fashion brand Percival, Gen Z will see that they won’t have to compromise between the brands and quality they love.
For more than 150 Fruit of The Loom has but the value in vintage, and Percival will emphasis that with designs that speak Gen Z’s love for timeless pieces as statement pieces.
We’re sure to see organic engagement of social media too. And by using #valueinvintage across platform will allow Gen Z to connect with Fruit of The Loom across it’s social networks.
