Brief: Create a PR moment for Liquid Death that highlights their anti-plastic pro-Earth stance.
Insight: It's not every day that being naked in public is appropriate. But on the days of the annual Naked Bike Ride being naked is done with a pro-environment, pro-people, and anti-plastic lens.
Insight: It's not every day that being naked in public is appropriate. But on the days of the annual Naked Bike Ride being naked is done with a pro-environment, pro-people, and anti-plastic lens.
Idea: The Philadelphia Naked Bike Ride and Portland Naked Bike Ride celebrate all human bodies and highlight the ways individual commit to being more pro-Earth and anti-plastic.
Execution: We will produce a spot and inperson activation for Rides in Portland and Philadelphia that rewards riders for their participation with Liquid Death and other merch.
Execution: We will produce a spot and inperson activation for Rides in Portland and Philadelphia that rewards riders for their participation with Liquid Death and other merch.
We wrote a cheeky spot called The Naked Bike Ride is In Town.
In this story Jayden our dehydrated and impatient but innoncent driver is caught up
in traffic.
Until she runs into the Thirst Muderer and naked bike riders.
The story is funny, light hearted, and celebrating an important local event for participants and witnesses. Fast forward to 2023 Naked Bike Rides in Portland and Philadelphia and Liquid Death is an official sponor.
