Oatly
Brief: Come up with an innovative Out of Home idea for Oatly Oatmilk that uses their brand tone in a way they haven’t done before.
Insight: People like humor that is campy, and comedians who don’t take themselves too serious.
Insight: People like humor that is campy, and comedians who don’t take themselves too serious.
Idea: Oatly is funny, funky, and campy. Let’s give bring out that same color and character in our new OOH designs.
Oatly relies on long copy and the way the world perceives the blue carton to convey it’s story. This campign does that, but with more nodes to humor with a funky and colorful look.
Same Oatly designs, but matured. More seasoned and comfortable on stage when telling a joke.
Especially, the ones that don’t land. It’s all about
the punchline.
And while we love our blue carton, more fun takes on a carton are very mature Oatly too.
